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Make a Product Recommendation Quiz

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How to make a product recommendation quiz

  1. Select Your Quiz Type

    Don’t overthink—open the “Quiz Type” dropdown and select Product Recommendation Quiz. It pairs customers with products they’ll love, not trivia or polls. Choosing it unlocks the logic to guide visitors through questions that feel like a friendly style consultation instead of a dull form.

  2. Craft Your Questions

    Now add 5–8 focused questions that uncover customer preferences. Use image-choice, multiple-choice, or checkboxes for lightning-fast answers. Ask things like “Which scent speaks to you?” or “Pick your ideal frame shape.” Each question should earn its place by homing in on the perfect recommendation.

  3. Recommend Products

    Go to the Results tab, click Add Type, and describe each product or service you want to recommend. Assign each answer option to its matching outcome—this magic mapping brings personalization. Then use Add Content for discount codes or links and hit Publish. Watch your product quiz convert clicks into customers.

107 Million+ People Quizzed


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Engage Shoppers with Interactive Product Recommendation Quizzes

A product recommendation quiz is a fun, interactive tool that guides your customers to the perfect items based on their unique preferences. With Quiz‑Maker’s no‑code platform, you can build a personalized shopping assistant in minutes—no coding required. Join over 107 million quiz takers who’ve already experienced the power of quizzes, and tap into high completion rates (up to 80%+) to captivate and convert your audience.

A beautifully curated selection of products recommended through a quiz

Find Your Perfect Product

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An image of a beautiful tropical beach holiday destination

Your Next Travel Pick

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Capture High‑Quality Leads Effortlessly

Product recommendation quizzes seamlessly collect user information by offering personalized value upfront. When participants complete your quiz, you can capture up to 30% of quiz takers as leads—far exceeding standard form rates. These high‑intent leads empower your marketing efforts and dramatically improve conversion potential.

Personalize the Shopping Experience

Personalization drives results: businesses that tailor experiences see 38% higher average order values, and 56% of customers return for more personalized recommendations. A product recommendation quiz acts as a digital personal shopper—delivering tailored suggestions that resonate with each visitor and foster lasting brand loyalty.

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Which Wine Will You Love?

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A woman receiving a gift, exploring a quiz to find the perfect present

The Perfect Gift for Her

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Gain Actionable Customer Insights

Every quiz response is zero‑party data—information customers willingly share about their preferences. By analyzing these insights, you can segment audiences, refine product offerings, and optimize marketing strategies. In fact, 95% of marketers report positive results from using these customer insights to personalize experiences.

Why Create a Product Recommendation Quiz?

  1. Increase Sales & Reduce Cart Abandonment
    Guide shoppers directly to products they love, reducing decision fatigue and abandoned carts—leading to higher conversion rates.
  2. Improve Customer Satisfaction
    Offering personalized recommendations makes customers feel understood and valued, boosting satisfaction and encouraging loyalty.
  3. Collect Zero‑Party Data
    Each quiz answer reveals authentic customer preferences, giving you the insights you need to tailor your product offerings and marketing with confidence.

Product Recommendation Quiz Frequently Asked Questions (FAQs)

What is a product recommendation quiz?

Think of a product recommendation quiz as your virtual personal shopper. You ask a handful of smart, on‑brand questions, and it spits out a tailored suggestion—whether it’s skincare, eyewear or coffee blends. By using an interactive product quiz format, you guide each visitor through a fun, personalized journey. Behind the scenes, a simple scoring or tagging system matches answers to your catalog, so you deliver the right product—every time. It’s the easiest way to give customers a one‑on‑one experience without a human in the room.

Why should I use a product recommendation quiz for my business?

Because personalized product quizzes drive real ROI. Today’s shoppers expect tailored guidance—studies show 72% of consumers buy more when recommendations feel custom. A shoppable quiz keeps people on your site longer, reduces returns and boosts AOV by up to 38%. Plus, you capture zero‑party data organically, fueling your next email or ad campaign. Using a product recommendation quiz builder or product recommendation quiz software turns casual browsers into qualified leads and happy buyers, all while gathering insights you can’t get from static pages.

Do product recommendation quizzes really increase sales or leads?

Absolutely. Interactive product quiz examples show conversion lifts ranging from 2× to 9× versus standard product pages. Shopify partners report up to 9× higher conversion when visitors use a product finder quiz. On the lead side, quizzes often convert around 30–35% of participants into subscribers—far outperforming generic pop‑ups. By removing analysis paralysis and guiding shoppers right where they want to go, a personalized product quiz turns curiosity into cart clicks and solid, measurable growth.

What kinds of products or businesses benefit most from recommendation quizzes?

If you offer choices—think beauty, fashion, supplements, electronics or home décor—a product recommendation quiz is your secret weapon. Any category where customers face decision fatigue thrives on this format. Service‑based brands (coaching, travel, B2B software) also win by matching leads to the right tier or package. In short, if your catalog spans multiple styles, formulas or plans, a product finder quiz simplifies the journey, reduces returns and elevates customer satisfaction.

How do I create a product recommendation quiz?

Building your own personalized product quiz is shockingly easy—no coding required. Here’s the Joanna‑approved blueprint using our product recommendation quiz builder:
  1. Select “Product Recommendation Quiz” from the Quiz Type dropdown above.
  2. Add your questions: Craft 5–8 simple, on‑brand prompts that reveal preferences—think “What’s your skin type?” or “Pick your style.”
  3. Define your outcomes: On the Results tab, hit “Add Type” and describe each product or service you want to recommend.
  4. Map answers to outcomes: Assign each question choice to the relevant product type so the logic auto‑matches user responses.
  5. Spice up your results: Click “Add Content” to include discount codes, testimonial snippets or links to your best‑selling pages.
Once you hit publish, embed your ecommerce quiz on any page or share it as a standalone link. Watch as your interactive product quiz pulls in leads, boosts sales and turns browsing into buying—without lifting a finger.

Why Not Start

Make a Recommendation Quiz Make a Recommendation Quiz

Keep It Short & Sweet

Attention spans online are fleeting—if your quiz drags on, you lose people. Research from the Nielsen Norman Group shows that surveys exceeding ten items can see abandonment rates jump by up to 20% NNGroup. By capping your quiz at 5–8 essential questions, you respect users’ time and make completion feel achievable in under three minutes. That brevity not only reduces drop‑off—it also sharpens your focus on the core information you need. Every extra question adds friction, so trim anything that isn’t directly tied to delivering a meaningful result. Shorter quizzes often boast completion rates north of 70%, whereas longer ones can slump below 50%. Plus, concise quizzes are easier to analyze and optimize. Keep it lean, keep it clear, and you’ll keep people engaged from the first click to the final answer.

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Make It Visual & Engaging

Text‑only quizzes can feel like homework. Spruce yours up with images, icons or GIFs to break up the copy and guide the eye. The Nielsen Norman Group’s visual design research confirms that relevant visuals boost engagement and reduce perceived effort NNGroup. Pair each question with a crisp image that illustrates the choice—whether it’s a product photo, a fun illustration or a color swatch. And don’t stop at visuals: write in a friendly, conversational tone that sounds like you’re chatting with a friend, not lecturing. Short sentences, playful language and a dash of personality keep readers smiling and clicking “Next.” When users find the experience enjoyable, they’re far more likely to finish and share it.

Ask Simple, Relevant Questions

Start with an easy, multiple‑choice question to build momentum—avoid open‑text fields up front. The NNGroup found that quizzes with closed questions have up to twice the completion rates of those requiring free‑text responses NNGroup. Keep each prompt to a single idea, clearly worded and directly tied to the outcome users seek. Irrelevant or overly personal questions feel like busywork and drive drop‑off. If you must ask for details later—say, a sizing chart or budget range—place that near the end when your audience is already invested. Concise, focused questions minimize cognitive load and deliver the exact data you need to personalize results. Think razor‑sharp: each question should earn its place by advancing your quiz’s purpose and keeping users moving forward without friction.

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Personalize Results

A generic result feels like a letdown. Instead, weave users’ answers into the outcome copy to show you’ve paid attention. HubSpot reports that personalized experiences drive 40% more engagement and conversion than one-size-fits-all messages HubSpot. For example: “Since you prefer bold prints and green hues, we recommend our Forest Fern scarf—lightweight, vibrant and just your style.” Then add a sentence explaining why: “That fabric blend keeps you cozy without overheating.” That level of detail reassures users that the recommendation is thoughtfully crafted, not randomly assigned. Personalization builds trust, makes users feel seen and dramatically increases the odds they’ll follow through on your suggestions.

Incentivize Completion

A little reward goes a long way. Qualtrics research shows that offering an incentive—like a discount code or free shipping—can boost quiz completion rates by up to 30% Qualtrics. When participants know they’ll unlock tangible value at the end, they’re more likely to endure every question. Position the incentive clearly: “Complete this quiz to get 15% off your first order.” That promise creates an immediate payoff for their time. It transforms the quiz from mere entertainment into a value exchange. And when they redeem the reward on their recommended product, you capture revenue while delivering on your offer. It’s a win‑win: users finish the quiz, you generate leads or sales, everyone walks away happy.

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Delay the Email Ask

Don’t scare people off with an email gate at the start. Instead, ask for their address just before revealing results. HubSpot found that moving the email field to the end can lift opt‑ins by around 20% HubSpot. By then, users have invested time and crave their outcome. Framed correctly—“Enter your email to see your personalized results and claim your discount”—it’s perceived as a fair trade rather than a barrier. This approach yields more engaged leads because only genuinely interested participants complete the form. Optional skip links also build goodwill, giving users choice and reinforcing trust.

Test & Optimize

Your quiz is never finished—it’s a living asset to refine. Use A/B testing to compare variations in question wording, order, visuals or progress indicators. Optimizely reports that A/B tests can drive double‑digit lifts in engagement and conversion Optimizely. Monitor analytics to spot drop‑off hotspots—if more than 10% of users quit on a single question, that’s your cue to tweak it. Then run another test to see if completion rates improve. Rinse and repeat. Over time, this relentless iteration slashes friction, boosts satisfaction and delivers higher-quality leads or sales from every quiz taker.

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Stay On-Brand

Consistency breeds trust. The American Marketing Association finds that uniform branding across channels significantly boosts consumer confidence AMA. Ensure your quiz’s colors, fonts and tone align seamlessly with your website and marketing materials. Use your brand voice—whether it’s playful, authoritative or nurturing—in every question and result message. That cohesion makes users feel they’re still in your world, not on a third‑party page. When people recognize your style, they’re more comfortable sharing honest answers and more likely to act on your recommendations. A quiz that feels like you becomes a powerful extension of your brand story.

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